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Learn Digital Marketing Course in India From
Industry Experts
If you are a fresher and you wish to choose an out of the box path of career, then you can join us for the digital marketing training courses in thane. In addition to this, If you are interested to know what happens behind in the digital world, and if you are curious to understand the system of internet marketing, then you can join us and become a part of the digital world. Besides the freshers, there are many people who can join the course and climb up the professional ladder, such as marketing managers, IT managers, communication specialists, senior management executives, webmasters, and many more.
After the completion of the courses in digital marketing
- We will offer you certification which will make you a certified professional.
- We even offer placement assistance and soon you will be placed in any of the leading companies and see yourself managing digital campaigns of top brands.
COURSES
Job Oriented Digital Marketing Training in india
Advance Digital Marketing Course
Advanced digital marketing course covers all the digital marketing modules in detail. Ideal for those who wish to learn all the digital marketing techniques and do a full time career in digital marketing.
Advance SMO Training
Our SEO training make you understand the background behind search engine optimization. You will learn various methods to achieve high ranking in search engines.
Advance SEO Training
Our SEO training make you understand the background behind search engine optimization. You will learn various methods to achieve high ranking in search engines.
Advance Google Ads Training
Here you will learn more paid promotions on the internet on popular platforms. Learn Google Adwords, Facebook ads and Linkedin ads here.
Graphics Design+ Video Editing
Digital marketing crash course is designed for those who just want to know the glimpse of digital marketing. Ideal for entrepreneurs, fresh graduates or undergraduates who wish to understand the scope.
Advance Google Analytics Training
Google Analytics is a tool by Google which records complete visitor details on websites like a source of a visitor, location, page views, average time on site, bounce rate, etc.
LEARNING
Tools you will learn
WHY US
WHY TDMC FOR DIGITAL MARKETING COURSE IN INDIA
Get trained from digital marketing industry experts and become experts in digital marketing field
Practical training is more important than theory. We provide live projects training to make you job oriented.
We not only train you in digital marketing but helps you in getting in suitable jobs for you.
We support our students after completing the course also to help them achieve big heights in their career.
We have weekday and weekend batches. You can select any one which suits you.
You can pay lump sum to get a special discount or pay in monthly installments as per your convenience.
We teach latest trends and technologies which help student to cope up with the innovation in industry using textual notes, ebooks, videos, assignments, etc
After completing the digital marketing course, we help our students to prepare for the interviews which increases their chances of getting selected.
DISCOVER YOUR PASSION, SHOWCASE YOUR SKILLS
Digital Marketing Course Curriculum
- Introduction of Digital Marketing
- Website Design and Development
- Search Engine Optimization (SEO)
- Digital Advertising (PPC)
- Social Media Marketing (SMM)
- Content Marketing
- Email Marketing
- Affiliate Marketing
- Digital Marketing Tools and Technologies
- Influencer Marketing
- Web Analytics and Reporting
- E-commerce Marketing
- Customer Relationship Management (CRM)
- Digital Marketing Ethics and Privacy
- Digital Marketing Strategy and Planning
- Online Reputation Management
- Digital Marketing Career and Industry
- Emerging Trends in Digital Marketing
JOBS
Digital Marketing Jobs
- SEO Intern
- Paid Media Intern
- Social Media Intern
- Jr Digital Marketing Executive
- Jr SEO Executive
- Jr Paid Media Executive
- Jr Social Media Executive
- Content Marketing Intern
- Digital Marketing Associate
- Digital Marketing Trainee
- Sr Digital Marketing Executive
- Digital Marketing Analyst
- Digital Marketing Team Lead
- Sr SEO Executive
- Sr Paid Media Executive
- Sr Social Media Executive
- Campaign Management Sr. Analyst
- SEO Manager
- Paid Media(PPC/SEM) Manager
- Social Media Manager
- Digital Marketing Specialist
- Digital Marketing Intern
- Digital Marketing Director
- Digital Marketing Project Manager
- Digital Marketing Consultant
- Head of Digital Marketing
- Head of SEO
- Head of Paid Campaigns
- Head of Social Media
- Digital Marketing Manager
- Sr SEO Manager
- Sr Paid Media(PPC/SEM) Manager
- Sr Social Media Manager
FAQ'S
DIGITAL MARKETING COURSE FAQS
The absolute difference between digital marketing and traditional marketing is the medium through which an audience encounters a marketing message. While traditional marketing uses traditional media like television, radio, magazines, newspapers, etc whereas digital marketing uses digital media, such as search engines, social media, websites and niche online portals, etc.
In digital marketing we can target specific audiences by age group, gender, location, etc which is not possible in traditional marketing. Plus, we can measure the exact results in digital marketing with some tools which is not the case in traditional marketing.
Yes, we have a digital marketing course for beginners as well. Let’s contact our institute today itself to know more about it.
From a job point of view, generally, companies ask for science or commerce graduate/ post-graduate candidates. So, we also prefer this kind of candidate for digital marketing courses. Other than a degree you need to have a few soft skills like English communication, basic computer knowledge, analytical skills, creativity, internet surfing, etc.
The most important qualification for doing digital marketing courses is a continuous learning attitude since this is a very dynamic industry.
Still, there are so many opportunities available for non-graduates as well when you are planning freelancing work from home and if you have some special skills and passion. There are many people earning good money with affiliate marketing, influencer marketing content writing, video productions, and graphic designing, etc.
No, you do not need to know any programming language for digital marketing courses. Just basic HTML knowledge will give added advantage if you are planning to excel in SEO.
We teach various digital marketing courses with different duration starts from one week to 6 months as per your interest. Please contact our institute to check which course is suitable according to your skills and qualifications.
Don’t worry, we will guide you the same as per your academic records, other computer skills and creative skills, soft skills and your interest area. We will also take your aptitude test which will help us to suggest the suitable digital marketing courses for you.
Industry has observed continuous growth in digital media and usage since the last 15 years.
Nowadays every business needs digital marketing to promote their products and services in minimum investment either it is small, medium or large-scale businesses.
So, the scope for Digital Marketing professionals is huge right now. There are a lot of opportunities in the digital marketing segment India and worldwide.
You can specialize your knowledge in SEO, PPC, SMO which have highest demand in the market at the moment.
A fresh graduate with digital marketing knowledge can easily obtain a Digital Marketing executive to analyst role with a salary close to 120K per annum to 6 lacs per annum, while experienced professionals can command remunerations in the range of 8 lacs – 20 lacs per annum based on their overall skills and experience.
Here is the list of digital marketing certificates you will get during and after the course. We will help you to prepare for the same.
- Fundamentals of Digital Marketing
- Google Ads Search Certification
- Google Ads Display Certification
- Google Ads Video Certification
- Google Shopping ads Certification
- Google Analytics
- Facebook Blueprint Certifications
- Hubspot- Inbound Marketing
- TDMC Institute Certificate
- We use unique and most effective techniques of teaching which helps our students to understand all the basics properly.
- We give full support to our students in solving their technical problems during and after the course as well.
- We offer free and paid internships which help the students working on live projects and sharpen their skills.
- All our past students are placed in good companies. Apart from training and placement we prepare you for an interview as well.
- Our digital marketing trainers are the industry experts having 15+ years of experience and have worked across the industry sectors which helps our students to learn the tried and tested strategies.
Yes, you can surely do it, if you explore the techniques with our guidance.
We offer various courses like Digital Marketing Courses (crash, regular and advanced), SEO Course, Social Media Course, PPC Courses / Google Adwords Course, Google Analytics Course, Google Adsense Course, and many more as per your specific need and qualification.
Ideally, we take 2 to 10 students per batch as per the suitable timing of every candidate
Yes, we will provide study material for your practice and get basic concepts cleared.
Each course has a different fee structure. Kindly contact us today to know about special offers.
Yes, we do provide free and paid internships at our sister company Yelkotech as well as other companies also.
Yes, why not, you can surely do freelancing work, once you are confident enough to take the assignments.
Yes, we do provide jobs as per your skills and we offer complete assistance to get the Job in reputed companies.
Yes, why not, you can surely do freelancing work, once you are confident enough to take the assignments.
Yes, why not. It’s rare that our attendees need further assistance after the course. That’s because we provide excellent course resources and show you how to get help from Google experts for free. However, if you have complex problems and need specialist help we could support you.
You could come one hour early the next day to cover up the missed lecture training. Plus we will mail you the things we learned on that specific day. So you could read about it.
You need to contact us over the phone at 9820496495 or visit the nearest center to discuss the suitable course and fee structure and batch timings. Please send your CV to info@thedigitalmarketingcourses.com for pre-analysis of your profile and eligibility. Based on our discussion we will guide you the best suitable digital marketing course for your career.
Yes, we are associated with some banks and financial institutes which could finance you for the course. We offer you Zero Interest EMI facility to our students.
Blogs
DIGITAL MARKETING BLOGS
April 23, 2020Digital marketing has been a constantly evolving industry since 2004. The rate at which this industry is evolving is surprising. Every day is a new challenge. The surprising factor is all the corporates in the world are moving towards digital solutions and sending the conventional varieties of marketing towards oblivion. The industry is fast growing and is adapting to new strategies and best practices. The digital revolution is here to stay.
1. Wide Variety of Career OpportunitiesIf you are exploring the best career opportunities after graduation then think about digital marketing. As India is becoming a digital hub there are a lot of career opportunities in digital marketing. Here are the top career you could think of –
Digital Marketing Consultant
Search Engine Optimization
Search Engine Marketing
Social Media Marketing
Content Writing
Email marketing
Mobile marketing
Content marketing
Video Editing
Web analytics
Blogger
Youtube Marketing
Influencer Marketing
2. High Demand for Digital MarketersEmployers are not seeking job candidates with marketing degrees only or many number of years of experience in the field. They need personnel with extra skills. Digital marketing is the key to future success. The top marketers in India are embracing digital marketing and are successful at that. The future holds good for digital marketing as there are worldwide agencies and the top MNC corporate who will spend only on digital.
3. Will Get You Better Pay & preferenceDigital Marketing gives huge returns and ROI which can be measured effectively. The money spent and the returns are audited and the corporate will pump in more money. The mainstream advertising will take a huge haircut. The days of hoardings, TVCs, radio spots are gone. There are many job opportunities worldwide. Better pay and a promising career which is foolproof and there is huge money circulating. People are becoming rich
4. Do Freelancing Work from HomeThe best advantage of digital marketing is that the person involved will be able to work remotely, always from his close confines of home. All the person needs is an Internet connection and a laptop or desktop. The reach is the globe. The timings can be set by the person according to his own convenience.
5. Become Influencer and earn more from social media channelsThe influencer is the top digital professional today. He needs to produce high-quality content which will make an impression. The Brand owners look at the social media influencers as the driving force. The influencer needs to have the reach, knowledge, relevance and engagement rate. He needs to be the master of a content creator. The content posted on social media has to appeal to the masses. The more followers and visibility you have, the more money you earn.
6. Creative & Interesting FieldDigital marketing has ample opportunities for creativity. There are Graphic Designing, Content creation, Data Analytics, AVs, small ads, live sessions, live interviews and interactive sessions for the asking. The person gets totally involved in creativity. There are many number of softwares which are free to download and use. This fuels creativity more as there is not much cost involved.
7. You Can Start Your Own VentureAfter getting hands-on experience in the industry, the incumbent digital marketing person can start his/her own company. The projects can be managed with lesser staff and also will be able to outsource it. There are many entrepreneurs worldwide who work with a handful of staff and create best digital advertising and compete with the top advertising agencies worldwide and deliver the goods with aplomb and are on par with them.
8. Work on your Creative ProjectIf you have any creative thought which you could explore and market it with digital marketing techniques. You can convert your hobby into a money-making business, isn’t it?
9.Support Your Family BusinessThe person who is managing the digital marketing business can work for his own family business as well. There is no need to look outside. The family business will flourish, as the person knows about it in and out. He is the master of the business. He can advise the people involved in the business in the family and spearhead the projects with the best results and ROI.
10. Great Growth ProspectsDigital Marketing has great growth prospects for a long time. Companies have increased the digital marketing spend more than doubled in between 2011 and 2019. Demand for content marketers and data analytics, Digital advertising and small AVs have increased ten folds. Digital marketing will rise to 35% of all marketing spends by 2020. The professional digital marketing personnel earn more than their counterparts in conventional advertising.
11. Get Professional CertificatesDigital marketing offers a number of professional certificates to the candidates like Google Adwords Certification, Google Analytics Certification, Facebook Blueprint Certification, HubSpot Content Marketing Certification, HubSpot Inbound Marketing Certification, etc. These professional certifications will improve your resume to get selected for a job as well as upgrade to the senior position.
12. Most effective and economical channel of marketingTraditional mainstream marketing is dependent on promotional methods and can be executed only once. The print ad and the TVC need to be replaced once it completes its shelf life. Digital marketing has its reach and can be recreated, iterations done online and release it with minimal cost. Digital Marketing covers a wide and diverse range of areas of knowledge and expertise. The SMM, SEM and SEO services penetrate deep into the psyche of the consumer or target audience. It is cost effective also. It can work well for small businesses also with limited marketing spend in local areas.
13. Easy to generate leads from the digital sales funnelGenerating leads is the most critical step in sales and marketing. The digital platform is the best platform for this. Lead generation involves a careful process and needs to be done correctly to get ROI in the fastest possible time. This process is called a Lead Generation Funnel! Understanding the process and stages behind a lead generation are very critical for marketers. The digital marketer will use effective tools in getting these leads into active business.
14. Higher Conversion Rate and ROITo get more business, it is always recommended that Digital Advertising needs to be used. The conversion rates are higher. If one compares it to the mainstream media like TV, radio and print, the cost is very high. Returns are very less. The shelf life of a newspaper is only 15 minutes. But, the digital advertisement will run continuously and may seek the internet surfer’s attention again and again and will be noticed come what may. The consumer is unable to shield from this campaign onslaught!! Thus, the conversion rates are higher in digital advertising and the ROI is very much higher. The spend is very less.
15. Huge increase in usage of internet in IndiaThere will be a huge increase in usage of the Internet in India by 2021. More than 600 million internet users in India alone. The usage jumped to significant in 2018 and is growing. The advent of smartphones apart from iPhones has contributed to the growth of internet usage. This has catapulted the rural populace to use the internet. The programs beamed in regional languages has invited people to stick to their cell phones. urban users have glued to their laptops and desktops along with their cell phone. The information reaches the target audience faster than any medium.People use the internet to find nearby vendors as well as online shopping, utility bill payments, online banking and entertainment purposes, etc.
Conclusion:Large and small scale industries are increasingly shifting from conventional marketing methods and are embracing digital marketing techniques. The corporates are hiring more and more digital marketers. The jobs seekers are mushrooming as the marketers and brand owners are increasingly employing this new tribe. Soon, there will be no looking back for the digital professionals and the world will be rushing to embrace this new digital technology and welcome the expert digital marketing professionals.
TDMC provides various basic & advanced digital marketing courses to college graduates, professionals and entrepreneurs. We evaluate the qualification, interest of students and suggest the suitable courses to them. We have made many successful careers of our students. Our trainers have huge industry experience across the industries. We offer live project training, internship, job assistance.
So, what are you waiting for? Call us and secure your seat today and be ready to work in booming digital marketing industry. [...]
August 28, 2019In today’s world, everything is going digital. Both products and services are now advertised and marketed in a digital platform. So while thinking of career options, what can be better than a successful career in the digital world!
In this way, students can refer to TDMC for proper guidance. They are known to provide practical knowledge about the digital world and will ensure a good position for you in the digital marketing industry. Content marketing, website structuring, Google analytics, social media optimization, etc. are the varied field you can go for a successful career.
SMO Manager or Analyst:
SMO stands for Social Media Optimization. Under this, how to expand marketing using social media comes. Today, everybody owns a computer, and a smartphone and nearly all work are done using the internet. So what can be a better platform to promote a product or service using the internet as a platform?
How to promote business using social media is the sole concern of Social Media. A Social Media manager or analyst is the head person who will monitor and support the group of project managers working for promoting services through social media. Thus responsibilities of Social Media Manager/ analyst are huge. Thus being an Social Media Manager is big and TDMC will help you out with this.
Functions Social Media Manager performs:
An SMO manager performs multiple functions. The job description of an Social Media Manager/analyst is provided below in a nutshell:
Communication with the teammates on project deadlines, development of project and to get desired results
Has a prominent role in assisting ongoing project and manages operational processes
Seeks new opportunities and projects for new clients
Manages online marketing techniques
Think creatively about the project and resolve all problems coming in the way
Working in balance with the creative director, executive team
Socialize the project in all possible social media platform
Bring more traffic for the webpage
Create and bring an appropriate campaign for the project
Thus the role of Social Media Manager/ analyst is important and directly or indirectly determine the success of the ongoing project. They play the crucial role of binding all the teammates and develop a project which is creative and influencing at the same time.
Skills which Social Media Manager should have:
For any position, a certain set of skills should be there in an individual which marks their success. Skills of Social Media Manager/Analyst is mentioned below. These will help them to make their position strong in the digital world.
Planning strategies and their execution
Management of communities
Understanding how content works on social media
A creative mindset
Knowledge about trends in digital marketing
Thus an Social Media Manager or analyst has a very important role and is responsible for the implementation of strategies for promoting a product or service in social media for the client. The position is huge and so comes with plenty of responsibilities. Do not worry. TDMC is working in the way of making the dreams come true. Contact them in order to build a secure and successful career in the digital world. [...]
August 19, 2019If you are in search of a career option which is out of the league, then welcome to the digital world. Now a day almost everything has gone digital and hence marketing and advertising. Moreover, if you find social media, internet marketing interesting, the digital industry is your thing.
For becoming an integral part of the digital industry, TDMC will help you out. They will provide you with certification or professional courses to ensure a good position for you in this field.
In this way, PPC/ SEM manager is something influencing. This position holds a specific position in the digital industry and comes with hard work and a great pay scale. TDMC will make you totally ready for the post and will make you learn the skills of PPC/ SEM manager/ analyst.
How to become a PPC/ SEM manager?
Becoming a PPC/ SEM manager is a great success in the digital industry and does not come easy. The success of any project depends on the ability of a PPC/ SEM manager.
Responsibilities of PPC/ SEM manager/ analyst are huge. Thus to become one, you need to have the following qualities in you.
Understanding important metrics is crucial. This includes click-through rate, cost per conversion, cost per click, return on add spend,etc
Find inspiration in your competitors
Learn Excel from heart
Keen interest in playing with numbers and targets
Strong analytical skills
However, for being successful in any field, a certain characteristic is necessary. For being a part of the digital industry, or being a PPC/ SEM manager/ analyst, you need to be passionate about it. Further, technical knowledge, creativity, analytical perspective, communication skills, and understanding will help you to bloom more.
How does PPC manager work?
PPC Manager will help their clients to get more and more attention and traffic for their website. They will spread their product or service in various digital media platform in order to market it.
Working of PPC is concerned with communication, creativity, and teamwork. The job description of PPC/ SEM manager/ analyst is mentioned below.
Is responsible for planning and implementation of daily account management responsibilities associated with Google Ads, Bing and other search platforms for a variety of clients.
Review competition strategies, strengths and opportunities
Suggest large keyword lists as per the business goals and target audience
Monitor and review keyword bidding, daily and monthly budgeting, clicks, quality score and other important campaign metrics.
Plan catchy creative and graphical ad designs to attract the buyer’s attention.
Provide suggestions and execute best strategies for most relevant keywords, campaign structuring, targeting, display network, etc as per the client objectives.
Generate and analyze weekly and monthly reports and find out the improvement areas
Keep pace with search engine industry trends and developments.
Manage and train the team, project development, timelines, and results to meet client goals
The digital industry is a fast-growing industry that promises to offer more job opportunities to the fresher. Moreover, besides students, professional ladders, webmaster or IT managers can also build a successful career here.
Join TDMC now and get planted to a prominent position in the digital marketing field. TDMC has plenty of experts from digital industry who will guide you to be successful in this blooming field of digital marketing. [...]
August 13, 2019In all areas of Digital Marketing it is very important to know all the news that comes up, since what is worth for today maybe tomorrow may not be worth it. There are many other functions that the SEO Manager should have, although the fundamental and most important thing is to have a continuous training and be up-to-date.
Regarding search engine positioning, we are continuously undergoing changes in the algorithm with respect to search engines and more specifically with Google, which is the search engine with a 93% market share. One of the main skills of SEO manager/analyst is that they must always informative regarding Google’s next step.
Here is the job description of SEO manager/analyst that they need to perform:
In-depth website audit& develop customized SEO plans for website
Perform keywords analysis to meet the objective of the business of the client
On-site and off-site SEO analysis among competitors and client’s website
Coordinating with the structural and various technical modifications of the website and web pages based on the SEO strategies
Manage the content team to produce SEO friendly content
Assisting the development team and execution team to fulfill various SEO goals.
Changing and adapting to the new changes with the SEO trends and other online marketing industry developments.
Monitor the web analysis and SEO stats with the help of relevant SEO tools
Work together with team members to fulfill the client’s goal
Develop strategies for link building campaigns
Monitor the tracking tool data and improve as per the need of the client’s business requirement
Plan social media activities to improve social signal to website
Get updated with Google Algorithms and regular updates and
Create weekly and monthly reports for clients, analyze and plan the monthly activities
Client coordination for all the project related activities and report updates, etc
So the SEO managers have a wide variety of jobs which are on daily basis, weekly basis and even monthly basis too. It is a task which you need to keep on eye continuously for a developed and improved work. There are many reputed MNCs all around the world who hires the SEO analyst. Even they are having a lucrative salary package too which will increase with better skills and experience.
Conclusion
So you need to get prepare form today only. Take up any professional courses on SEO management and you can also be one of the top SEO managers. TDMC can help you gain knowledge and practical to get good jobs in digital marketing industry. Even we would help you to acquaint you with the responsibilities of the SEO manager/analyst. All this knowledge would be helpful for you when you will be hired by an MNC. So prepare yourself from today and enroll now for a better career opportunity for your future in digital industry. You can get necessary practice, training and guidance from TDMC if you want to grow your career in digital marketing. [...]
May 22, 2019A digital marketing manager is the main responsible person for the implementation and control of the digital marketing plan of a company. Let’s have a detail look in the professional field of a digital marketing manager, what they do, how they do.
They should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.Let’s check out the roles and responsibilities of Digital Marketing Manager.
Core Responsibilities
Plan and execute all digital marketing, including SEO/SEM, email marketing, lead generation, social media and display advertising campaigns, etc.
Design, build and maintain social media presence.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Basic Requirements
Any degree in science/commerce and marketing or a related field
Proven working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, lead generation, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B testing and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends, etc)
Experience in setting up and optimizing Google Adwords campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
In addition to all this, the job description of digital marketing manager must be a person with a great capacity to understand the master lines of a previously defined digital strategy. It must be able to effectively implement and in the foreseen terms the different actions and interrelate them to achieve the marketing objectives of the company.
On the other hand, the digital marketing manager must know how to work with flexibility and critical spirit in a consensual manner, to implement the necessary corrections as soon as possible to avoid wasting time or wasting budget on incorrectly raised or poorly focused actions. You can get necessary practice, training and guidance from TDMC if you want to grow your career in digital marketing. [...]
May 17, 2019With the world going digital, every aspect of our life is getting digital too. We are getting dependent on the online platform. Well, this is creating huge career opportunities for this generation. A wide range of scope has been open in the sector of digital marketing. It is becoming mainstream in every part of the world. not only the full-time jobs but they are also creating the same great scopes for the freelancers and the entrepreneurs too. There are varied job opportunities in digital marketing offering fun work with the growing world.
Digital marketing is becoming mainstream in India. Until 2010, many businesses did not take digital marketing seriously. They were not ready to change and were stuck with traditional marketing practices.Before it became mainstream, freelancers and entrepreneurs were able to get the first mover advantage. People who did good content marketing and search engine marketing were able to scale up the business very fast. Traditional companies did not even know what digital marketing was.
Every day more companies are waking up to the fact that digital marketing is very important and is not an optional strategy in marketing anymore. They are late in catching up with trends, but there is no other option.This shift in marketing practice is giving rise to a huge opportunity in digital marketing jobs. Reports suggest that Digital Marketing will create 1.5 Lakh jobs in India by 2016.
We will have a look at the various job positions available under digital marketing.Here’s a list of the various digital marketing positions available for those seeking a career in this arena:
Digital Marketing Jobs in India
Digital Marketing Executive/Manager/Experts/Specialists
Search Engine Optimization Executive/Manager/Experts/Specialists
Social Media Marketing Executive/Manager/Experts/Specialists
Search Engine Marketing Executive/Manager/Experts/Specialists
Content Marketing Executive/Manager/Experts/Specialists
Content Writing Executive/Manager/Experts/Specialists
Inbound Marketing Executive/Manager/Experts/Specialists
Digital Marketing Manager
If you have 5+ years of experience in digital marketing and if you have projects that prove you are a digital marketing expert, you will be hired easily.
Such digital marketing experts are in huge demand and companies hunt for these kinds of people. It is not necessary that you should hold an MBA or have certifications in digital marketing because your projects will be proof that you know digital marketing.
Salary: The salary range of such digital marketing experts is from 10 to 20 Lakhs INR per annum. But it can go as high as 40 Lakhs plus equity in certain companies and as low as 5 to 8 lakhs per annum in startups.
Responsibility: Digital Marketing Managers have to lead the digital marketing team and they will report to the V.P. of Marketing in the company they work for. DMM is a mid-senior level manager position.
Content Marketing Manager
Content marketing managers are responsible for content marketing. Content marketing includes managing the blog, sales page copywriting, email communications, drip marketing campaigns, a little bit of PR, eBook publications, video marketing, and guest blogging
Content marketing managers report to digital marketing managers or the head/VP of marketing. Content marketing managers can be solo contributors or they can manage a team of content writers.
More often than not, content writers are freelancers who write content by working from their home or as a part-time job.
Content marketing managers will earn anywhere between 10-15 lakhs per annum on average. The experience required for such a position is 3-5 years.
Again, there is no clear requirement for qualification. Having digital marketing certifications and an MBA can help if your projects do not showcase your content marketing expertise. However, if you have a project that speaks for itself, certifications and degrees are not compulsory.
Inbound Marketing Manager
If you have to define the separate role for an Inbound Marketer, the responsibility will be more towards managing the funnel and conversion at each stage. Drip marketing, lead nurturing, conversion rate optimization are important components in Inbound Marketing.
An Inbound marketer can create a strategy for attracting customers. One of the inbound marketing strategies is content marketing. While the inbound marketing manager creates a strategy on how to attract customers using content marketing, the content marketing manager can focus on the execution of that strategy.
Search Engine Marketing Manager
Search engine marketing is one of the most important aspects of digital marketing. Search engine marketing is a broad term to define marketing via the search engines, but because Google is the biggest search engine – search engine marketing almost always just refers to marketing via Google AdWords. In addition, he has to manage the paid campaigns in social media platforms like Facebook, Instagram, Twitter, Linkedin, Youtube, etc.
Search engine marketers will report to digital marketing managers. The goal of a search engine marketer is to bring the target number of leads and clicks from the given marketing budget. Most of the work is involved in analysis, bid management, keyword research, ad copywriting and split testing the ad campaigns.
There is no specific range for the years of experience required for a search marketing expert. Small companies hire freshers but some established companies need people with several years of experience.
Search Engine Optimizer (SEO Executive)
With good search engine optimization, one can get free traffic from Google instead of spending money on Google AdWords campaigns. The job of an SEO expert or SEO executive involves keyword research, user experience optimization, using Google webmaster tools, getting pages indexed, manage duplicate content and so on.
An SEO expert should have experience in using the various kinds of SEO tools in the market. For example, SEOMoz, SEMRUSH, AHREFS are well-known SEO tools for digital marketers and webmasters. There are plenty of other tools which will help you improve your performance in the search engines.
SEO experts will report to digital marketing managers. Most of the SEO experts are individual contributors. Sometimes there will be two SEO experts working on the team and they will give constant feedback to the product and web development team.
Copywriters
A copywriter will work with many people in the digital marketing team. The copywriter can help the search engine marketer write better ad copy, help the social media manager post better words on social media channels, help the content team refine their content for better reception.
Besides you can also be the search engine specialist, inbound marketing manager, SEO executive, and many others such designations.
So get with the TDMC today. TDMC helps you to gain knowledge and practice to get good jobs in the digital marketing industry which ensures a boosted career with lucrative salary package too. [...]
TESTIMONIALS
Student Testimonials
Sahil
I had completed my 12th std and wanted to learn digital marketing in vacation, since I had plan to do graduation and post-graduation in marketing industry. I joined TDMC for the same. As per my personal experience TDMC is a great digital marketing course classes in Thane. There are industry expert digital marketing trainers to teach you. I learned a lot of things about the digital marketing campaigns. They cover the all the topics more thoroughly and best part give you get live example and connect with today's life. I completed my digital marketing course in 4 months and enjoyed and learned many things and will remember it in my whole life.
Jaya
TDMC has one of the best Digital Marketing courses, I have learned a lot from this class, their way of teaching is excellent. Overall I have enjoyed the course. Thank you for giving me such a platform to improve Digital Marketing skills. The course content was comprehensive and up-to-date with the latest industry trends. I highly recommend TDMC for those who want to pursue their career in Digital Marketing. Thank you TDMC for providing such an excellent support, it was overall a very good experience.
Maharshi
TDMC is one of the best Digital Marketing Training Institutes in Thane & Mumbai that I have ever been to. I always wanted to work in a Digital Marketing Company but I didn’t have the necessary skills for it. I started thinking of doing a digital marketing course and later doing an internship in Digital Marketing by which I can learn the skills as well as gain experience for the companies. I completed my digital marketing course there, and they themselves offered me an internship in their company. I would highly recommend it to all the people in Thane & Mumbai, who are trying to secure a career in Digital Marketing.
Shankar
I completed my BE in IT in 2017, and I could not get a proper IT job in my Campus Placements. I got to know about Digital Marketing as a career option and started searching for the different career options in the field. I started searching for the different institutes across Thane and Mumbai, that provide a Digital marketing course. Then I came across TDMC. I contacted them and discussed about the course. Also on the completion of my course there, I got an opportunity to intern with them itself. That’s how I gained the knowledge as well as the practical experience needed for the industry. I seriously would ask people to join TDMC.
Muskan
This is a nice digital marketing institute in Thane. I was searching for career option after my graduation. I came to know that Digital Marketing is growing field so I thought to learn this. I have visited this digital marketing institute and impressed with the knowledge of the faculties. They have good experience and provide in depth knowledge to their students along with huge practices. I strongly recommend this TDMC - digital marketing institute for all staying in Thane & Mumbai. Thank you sir for your training.