Keywords are the primary and most important part of SEO work to optimise the webpage. If done correctly, it will help to rank the website or webpage in the Search Engine Results Page (SERP). With so many online tools, choosing the best keyword research tools that will give the most relevant keyword analysis becomes confusing. As an SEO professional, the source of data about keywords like keyword difficulty, keyword ranking, search volume, and competition analysis of the keywords is important for doing keyword research, so that we can choose the best keywords with low competition and high search volume.
As an SEO Professional, I can understand the need to choose the right keyword planner tools that will serve the best results and at the same time be pocket-friendly. In this blog, we will discuss some of the best and tested keyword planner tools that are available for free and give the best results.
Let us understand what exactly keywords are.
Keywords are the words that SEO professionals use to optimise the content within the website that is related to the search query, which will help further rank on SERP whenever that search query is placed in the search box of search engines. Different types of keywords can be used as per the requirements of the content. The types of keywords are as follows:
- Generic Keywords: It is the general words without exact information. E.g. Mobile
- Primary Keywords: This gives a bit more information about the word, and through which we can further evaluate the rest of the keywords. It is also called a seed keyword. E.g mobile smartphone
- Secondary keywords: They are the mid-length keywords with 3-4 words.
- Long-tail keywords: Give specificity with low keyword difficulty and high search volume.
- Industry-based keywords: Keywords based on a specific industry.
- Information-based keywords: They give information about your content. For example, the Benefits of, vs
Buyer intent keywords
- Commercial keywords: They are the research-based keywords that are used in the process of buying something.
- Transactional keywords: Strong desire to buy the product or service. It has the strongest conversion rate. E.g. Buy a smartphone
- Branded keywords: Based on the specific brand.
- LSI Keywords: Keywords related to your seed keywords.
- Navigational Keywords: Keywords with “near me” that have a specific geographic location in it.
Free keyword research tool
Now that we know the different types of keywords, let’s delve into what the different keyword research tools:
With more than 20 billion keywords available for keyword research Semrush is the best keyword research tool available online. There are more than 800+ domains available to analyse the competition of the keywords with more than 140+ geographical bases to track the rank of the keywords.
Ahref is the other best keyword research tool with the feature to choose between different countries and different search engines. You can also get information on keyword difficulty and search volume of the keyword.
Perform in-depth keyword research with SERP analysis with Moz research tool for free. You can also check competitor analysis of keywords, keyword difficulty, keyword search volume, etc.
Ubersuggest by Neil Patel is another keyword research tool that suggests the best keyword analysis of keyword difficulty and search volume report. You just need to sign up for free registration.
Wirdtrack is the better keyword research tool from an SEO point of view that gives information on SEO competition metrics, negative keyword research, related and lateral keyword research, etc.
In the screenshot given, you can see the benefits of Word Track and the features available inside it. It is better than Google Planner as it gives an analysis of PPC campaigns and doesn’t include SEO metrics
Ryan Robin (ryrob) is an AI-powered keyword research tool that helps to give ideas about blogs, find the keyword difficulty, search volume and much more. Simply, type the keyword in the search box, select the country and search.
Are you a Newbie in the SEO field then Backlinko is perfect for you. It can be troublesome to invest in expensive keyword research tools. Backlinko provides a free keyword research tool with an extensive 25 billion databases. The tools help in suggesting out the low-competition keywords with monthly search volume reports. Also, it gives creative blog ideas.
“KEYWORDTOOLS” by SEOBILITY helps to find the most relevant keywords with free, fast and easy-to-use tools in Multiple languages.
Powered by LocaliQ and supported by Google Wordstrem gives the latest keyword suggestion to deliver accurate and targeted advertising ideas.
If you specifically want to find long-tail keywords, then keyword.io is the best tool available for free. Meet your targeted audience by searching for localised keywords in multiple languages and hundreds of countries.
Webfx is the best tool available, which gives the option of a filter that helps to narrow done the keywords to specific words or phrases. You can get keywords in different categories like keyword phrases, questions and modifiers. You can also sync your findings into FAQFoxWebfx free content idea generator. To get a better idea I have placed a screenshot below.
Quattr is an AI-powered tool to get precise results by modifying options like the number of keywords you want, the name of the country, the language and any special instructions.
Conclusion
I hope you all find the above-given tools useful for better keyword research and results. Help yourself by exploring these sites and start your first SEO project most cost-effectively. Don’t get too dependent on tools, and do some brainstorming process to find the unique keywords specifically for your niche. And if you want to take your skills a step further, learn SEO from TDMC to master strategies that truly deliver results.