Competition is a term that can make someone “excited” or another person “worried”. Without competition, the business can become dull because there is no motivation, or one may think that no one can beat them. However, having confidence in yourself and your business is a good thing, but overconfidence can make you fall.
When we plan our business strategies to expand our business further, we concentrate on different marketing methods to promote our brand through various media. While working on our business marketing strategies, do you think your rivals will stay quiet and do nothing?
Not possible, right?
When you try to promote your business through your new unique selling point, your rival will try to retaliate against you so that they won’t lag in this competition game, and henceforward, the competition game continues to show who is better than whom.
The same situation can be observed in the SEO world. SEO is a complex subject where you need to keep a tap on your competitors so that your rank on SERP will be maintained.
What is competition analysis in SEO?
Competition analysis or rival tracking is the process of keeping track of the competitors in your particular niche so that either they won’t outrank you or you want to outrank them on the SERP.
Why is it important to track your competitor’s strategies?
Ranking on the first page of SERP is not the ultimate goal in SEO because the other 9 webpages that are ranking on SERP have the same level of chances to get clicks on the websites. More the rank higher the more chances of getting clicks to the website. It is observed that the first 3 ranked websites have the highest chances of getting more clicks. So even if you managed to get a rank on 1st page of SERP, it’s a great achievement but don’t let your head over the cloud and think now to can have a good click-through rate, conversion rate, etc because more than 9 rivals are competing at the same time might be with better content with them because that’s the reason why they are ranking on the first page of Google or any search engines.
As we know, the ranks on the SERP keep on fluctuating from time to time, so it becomes difficult to maintain your position or rank. At such a time, competitor analysis tools can help to find the possible reasons and metrics of different SEO parameters to compare yourself with your rival.
How can you know who your competitors are?
SERP can show you the possible rivals or competitors; other than that, many competitor analysis tools help to find the competitors in your niche.
How can competitor analysis tools help SEO to get ahead of competitors?
Competitor analysis tools will let us know who our rivals are and how our rivals are planning their SEO campaigns. SEO can be done in multiple ways, and their approaches might be different from ours. So understanding the SEO campaign from different perspectives and working on it can help us to let our business (website) form a new form with a new strategy.
Don’t forget as we are keeping a watch on our rivals, so does the our rivals, because we too are competitors for someone else, so they too might be watching and tracking our strategies to get ahead of us. All I have to say is that though the different tools might help us to find and analyse the reasons as SEO, we have to understand and better work on planning different strategies and campaigns.
What are the different SEO parameters you can check in competitors’ analysis tools?
- Domain authority and domain rating.
- Page authority and page rating.
- Total number of keywords on your rival’s website.
- The top number of keywords your rival is ranking for.
- The keyword gap between your website and your rivals’ websites.
- Total number of backlinks on your rival’s website.
- The different domains refer to your rivals’ websites.
- The traffic volume of your competitors’ websites.
- The traffic volume of the top keywords for search queries.
- Keeping a tap and comparing the position fluctuations.
COMPETITION ANALYSIS TOOLS
Whether you want to get ahead of your competitors or just want to check what your competitors’ strategies are quickly, then look no further than Spyfu. With over 7 billion results across 109 million domains, you can get an insight into the innermost strategies of your competitors’ businesses and know how they are working on it, what lags you behind them or in what terms you are far better than them, so as to plan out the further strategies for your business accordingly.
At Spyfu, you can check
- Organic keywords: The Monthly estimated reports on total clicks, with the report of the change in the rate of clicks
- Top Ranking Pages
- Traffic Analysis
- Keywords rank (Whether they have gained or lost)
- Other top competitors
- With which other competitors are they sharing the same keywords?
- Newly Ranked Keywords
- Backlink Estimation
Spufu works as it is named, which helps you to spy on your competitors’ websites.
- Know the in-depth analysis of organic search traffic and backlinks profile of your competitor with the Ahrefs Competitors Analysis Checker for free.
- Ahrefs has millions of keywords in its database of 189 locations, so you can trust the reliability of the report given by them.
- Know the variations given by your competitors for anchor text. Also, explore and compare the historical data of your competitors’ keywords for the high and low.
- Understand the site architecture of your competitors’ websites, like how they have internally and externally linked their pages.
To use Semrush, you need to first sign up for their free account. After that, you can discover the different strategies of your competitors.
- Traffic Analysis: Analyse the traffic volume of your competitors’ websites and get to know by which measures they are attracting traffic towards their websites so that you can work to improve your performance. In addition, learn the difference between the mobile and desktop traffic ratios with user engagement. Compare the traffic analysis with yours to get a better insight into the users’ preferences.
- Organic Research: See how many keywords your competitors are ranking and whether those keywords match with yours, discover other related keywords, New Keywords ranking, SERP features for keywords, etc.
- Position Tracking
- Learn about the different backlinks they have and the backlink gaps between yours and theirs.
- Competitor analysis: Find out who your competitors are across the search engines with Moz True Competitors Engine.
- Know the Keywords Gap and Opportunities: Find where you are falling behind through analysis for which similar keywords your competitor is ranking and how you can use better keywords to outrank them.
- Discover the latest piece of content of your competitor: content is the primary ranking factor, knowing the type of content they are writing will help you to think differently and give better and newly discovered content on your site.
- Site Overview Metrics: Analyse your site with all the SEO metrics like DA, PA, PR, DR, backlink profile, etc, to see the difference between your website and competitors’ websites.
SEO Competitors’ analysis tool by SEO Powersuite enables you to rank better than your competitors in SERP. You can get a piece of detailed knowledge about the key metrics of SEO and the possible gap between them compared to your rivals. It can be done with just a single step, i.e. enter the domain name in the box, and you will get an email report for the mentioned competitor.
A similar web has all marketing analyser tools for SEO, PPC, etc to check the rival performance based on data-driven stats so that you can set better KPIs (Key Performance Indicators) to make your SEO campaign successful.
Find out the growth opportunities based on accurate data.
Track your competitors’ different digital marketing strategies to boost your SEO and content marketing performance.
Get a 360-degree analysis of your competitors’ websites. Get to know
- Top performing competitors’ keywords
- Overall metrics of the monthly CTR
- New and lost keywords ranking
- Search volume and keyword difficulty
- Segregation of the search results based on different countries.
- Compare the Domain Trust
- Know for which keyword your competitor is displaying the SERP feature.
- Find out the various websites (rivals) that are competing for your targeted keywords and discover who your top competitors are.
- See their domain rank, domain visibility, number of backlinks, number of other links, number of top organic keywords they are ranking, etc.
- Examine your competitors’ SEO performances LRT Competitive landscape analyser so that you can know what their strategies are and how they are working, and give your SEO strategy a new way.
- With the help of LRT Competitive Link Detox, you can understand and find out the possible risks in your niche with the strongest links your rival has.
- LRT’s strongest subpages tool lets you know all the dominating subfolders, subpages, sub-domains, etc
- The special feature of LRT alerts you whenever new links are pointing to your website.
With just a few clicks at Ispionage, you can find 7 years’ worth of data related to keywords that have more than 90 million keywords in their database and 40 million domains.
- Learn the new competitors in your niche
- Discover the new keywords from your competitor
- Analyse the traffic and compare it with yours, just a few clicks apart.
