Roles and Responsibilities of Social Media Manager

Roles and Responsibilities of Social Media Manager

In today’s world, everything is going digital. Both products and services are now advertised and marketed in a digital platform. So while thinking of career options, what can be better than a successful career in the digital world!

In this way, students can refer to TDMC for proper guidance. They are known to provide practical knowledge about the digital world and will ensure a good position for you in the digital marketing industry. Content marketing, website structuring, Google analytics, social media optimization, etc. are the varied field you can go for a successful career.

SMO Manager or Analyst:

SMO stands for Social Media Optimization. Under this, how to expand marketing using social media comes. Today, everybody owns a computer, and a smartphone and nearly all work are done using the internet. So what can be a better platform to promote a product or service using the internet as a platform?

How to promote business using social media is the sole concern of Social Media. A Social Media  manager or analyst is the head person who will monitor and support the group of project managers working for promoting services through social media. Thus responsibilities of Social Media Manager/ analyst are huge. Thus being an Social Media Manager is big and TDMC will help you out with this.

Functions Social Media Manager performs:

An SMO manager performs multiple functions. The job description of an Social Media Manager/analyst is provided below in a nutshell:

  • Communication with the teammates on project deadlines, development of project and to get desired results
  • Has a prominent role in assisting ongoing project and manages operational processes
  • Seeks new opportunities and projects for new clients
  • Manages online marketing techniques
  • Think creatively about the project and resolve all problems coming in the way
  • Working in balance with the creative director, executive team
  • Socialize the project in all possible social media platform
  • Bring more traffic for the webpage
  • Create and bring an appropriate campaign for the project

Thus the role of Social Media Manager/ analyst is important and directly or indirectly determine the success of the ongoing project. They play the crucial role of binding all the teammates and develop a project which is creative and influencing at the same time.

Skills which Social Media Manager should have:

For any position, a certain set of skills should be there in an individual which marks their success. Skills of Social Media Manager/Analyst is mentioned below. These will help them to make their position strong in the digital world.

  • Planning strategies and their execution
  • Management of communities
  • Understanding how content works on social media
  • A creative mindset
  • Knowledge about trends in digital marketing

Thus an Social Media Manager or analyst has a very important role and is responsible for the implementation of strategies for promoting a product or service in social media for the client. The position is huge and so comes with plenty of responsibilities. Do not worry. TDMC is working in the way of making the dreams come true. Contact them in order to build a secure and successful career in the digital world.

Roles and Responsibilities of PPC Manager

Roles and Responsibilities of PPC Manager

If you are in search of a career option which is out of the league, then welcome to the digital world. Now a day almost everything has gone digital and hence marketing and advertising. Moreover, if you find social media, internet marketing interesting, the digital industry is your thing.

For becoming an integral part of the digital industry, TDMC will help you out. They will provide you with certification or professional courses to ensure a good position for you in this field.

In this way, PPC/ SEM manager is something influencing. This position holds a specific position in the digital industry and comes with hard work and a great pay scale. TDMC will make you totally ready for the post and will make you learn the skills of PPC/ SEM manager/ analyst.

How to become a PPC/ SEM manager?

Becoming a PPC/ SEM manager is a great success in the digital industry and does not come easy. The success of any project depends on the ability of a PPC/ SEM manager.

Responsibilities of PPC/ SEM manager/ analyst are huge. Thus to become one, you need to have the following qualities in you.

  • Understanding important metrics is crucial. This includes click-through rate, cost per conversion, cost per click, return on add spend,etc
  • Find inspiration in your competitors
  • Learn Excel from heart
  • Keen interest in playing with numbers and targets
  • Strong analytical skills

However, for being successful in any field, a certain characteristic is necessary. For being a part of the digital industry, or being a PPC/ SEM manager/ analyst, you need to be passionate about it. Further, technical knowledge, creativity, analytical perspective, communication skills, and understanding will help you to bloom more.

How does PPC manager work?

PPC Manager will help their clients to get more and more attention and traffic for their website. They will spread their product or service in various digital media platform in order to market it.

Working of PPC is concerned with communication, creativity, and teamwork. The job description of PPC/ SEM manager/ analyst is mentioned below.

  • Is responsible for planning and implementation of daily account management responsibilities associated with Google Ads, Bing and other search platforms for a variety of clients.
  • Review competition strategies, strengths and opportunities
  • Suggest large keyword lists as per the business goals and target audience
  • Monitor and review keyword bidding, daily and monthly budgeting, clicks, quality score and other important campaign metrics.
  • Plan catchy creative and graphical ad designs to attract the buyer’s attention.
  • Provide suggestions and execute best strategies for most relevant keywords, campaign structuring, targeting, display network, etc as per the client objectives.
  • Generate and analyze weekly and monthly reports and find out the improvement areas
  • Keep pace with search engine industry trends and developments.
  • Manage and train the team, project development, timelines, and results to meet client goals

The digital industry is a fast-growing industry that promises to offer more job opportunities to the fresher. Moreover, besides students, professional ladders, webmaster or IT managers can also build a successful career here.

Join TDMC now and get planted to a prominent position in the digital marketing field. TDMC has plenty of experts from digital industry who will guide you to be successful in this blooming field of digital marketing.

Roles and Responsibilities of SEO Manager

Roles and Responsibilities of SEO Manager

In all areas of Digital Marketing it is very important to know all the news that comes up, since what is worth for today maybe tomorrow may not be worth it. There are many other functions that the SEO Manager should have, although the fundamental and most important thing is to have a continuous training and be up-to-date.

Regarding search engine positioning, we are continuously undergoing changes in the algorithm with respect to search engines and more specifically with Google, which is the search engine with a 93% market share. One of the main skills of SEO manager/analyst is that they must always informative regarding Google’s next step.

Here is the job description of SEO manager/analyst that they need to perform:

  • In-depth website audit& develop customized SEO plans for website
  • Perform keywords analysis to meet the objective of the business of the client
  • On-site and off-site SEO analysis among competitors and client’s website
  • Coordinating with the structural and various technical modifications of the website and web pages based on the SEO strategies
  • Manage the content team to produce SEO friendly content
  • Assisting the development team and execution team to fulfill various SEO goals.
  • Changing and adapting to the new changes with the SEO trends and other online marketing industry developments.
  • Monitor the web analysis and SEO stats with the help of relevant SEO tools
  • Work together with team members to fulfill the client’s goal
  • Develop strategies for link building campaigns
  • Monitor the tracking tool data and improve as per the need of the client’s business requirement
  • Plan social media activities to improve social signal to website
  • Get updated with Google Algorithms and regular updates and
  • Create weekly and monthly reports for clients, analyze and plan the monthly activities
  • Client coordination for all the project related activities and report updates, etc

So the SEO managers have a wide variety of jobs which are on daily basis, weekly basis and even monthly basis too. It is a task which you need to keep on eye continuously for a developed and improved work. There are many reputed MNCs all around the world who hires the SEO analyst. Even they are having a lucrative salary package too which will increase with better skills and experience.


So you need to get prepare form today only. Take up any professional courses on SEO management and you can also be one of the top SEO managers. TDMC can help you gain knowledge and practical to get good jobs in digital marketing industry. Even we would help you to acquaint you with the responsibilities of the SEO manager/analyst. All this knowledge would be helpful for you when you will be hired by an MNC. So prepare yourself from today and enroll now for a better career opportunity for your future in digital industry. You can get necessary practice, training and guidance from TDMC if you want to grow your career in digital marketing.